Author:Nichols, Judith E

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Changing Demographics : Fund Raising in the 1990s : Using Demographics and Psychographics to Improve Your Fund Raising Efforts

By: Judith E. Nichols

Price: $39.95

Publisher: Chicago, IL, U.S.A., Natl Book Network: 1990

Edition: First Edition

Seller ID: 61606442

ISBN: 0944496113

Condition: Very Good


0944496113 279 pages including index. Former owner's rubber stamp upon front endpaper. Moderate wear to corners boards. Contents clean and square. Explains how to use demographics and psychographics to improve your fundraising efforts. Author has over twenty years of experience in the not-for-profit sector and is active in the National Society of Fund Raising Executives. Text divided into three parts: Building your donor base; Challenges and Opportunities for Non-Profits; The Development Strategy for the 1990s and Beyond. View more info

Targeted Fund Raising: Defining and Refining Your Development Strategy

By: Nichols, Judith E.

Price: $39.95

Publisher: Chicago, IL, U.S.A., Precept Pr: 1991

Edition: First Edition

Seller ID: 61606486

ISBN: 0944496296

Condition: Very Good


0944496296 229 pages including bibliography. Former owner's rubber stamp upon front endpaper. Two page corners were folded over. Companion volume to Changing Demographics: Fundraising in the 1990s. Focuses upon the development strategies that make sense today and tomorrow. Suggests a demographically driven, common-sense approach to working smarter, not harder. To raise money both effectively and efficiently you must: know who your current donors are; know who your best prospects might be; know how to evaluate the potential for fund raising from various development programs and choose you... View more info