The Engineering of Consent A scientific approach to public relations

Price: $2,950.00

Quantity: 1 available

Book Condition: Good

B001H9SNWA ix, [3], 3-246 pages. Index. Third printing of the 1955 first edition. "A well-planned public relations program, says Edward L. Bernays, U.S. Publicist Number 1, is executed in accordance with scientific principles. This book is based on the findings of social scientists, whose dispassionate approach and methods may be likened to those of the engineering professions... A systematic presentation of the principal organizational problems in any public relations undertaking." - dust jacket. Light wear to publisher's navy blue cloth. Tight and square. Prior owner's name and faint erasure atop front free endpaper otherwise contents clean, bright and unmarked. Average wear to price-clipped dust jacket now preserved in archival-grade Brodart. A quality copy of this public relations classic. Bibliographic reference: Larson 8.

Title: The Engineering of Consent A scientific approach to public relations

Author Name:

Categories: Conspiracy, News Media, Psychology,

Edition: Third Printing

Publisher: Norman, OK, U.S.A., 1969

ISBN Number: B001H9SNWA

Binding: Hardcover

Book Condition: Good

Jacket Condition: Good

Seller ID: 237H4411

Keywords: Spin Media Marketing Public Relations Manipulation Mind Thought Control Brain Wasing Social Engineering Publicity Strategy Planning,