By: Bernays, Edward L.

Price: $5,500.00

Quantity: 1 available

Book Condition: Good

159 pages. Third printing of the 1928 first edition. The landmark work by the man who has come to be known as "The Father of Spin." "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." - from page 9. Chapters include: Organizing Chaos; The New Propaganda; The New Propagandists; The Psychology of Public Relations; Business and the Public; Propaganda and Political Leadership; Women's Activities and Propaganda; Propaganda for Education; Propaganda in Social Services; Art and Science; The Mechanics of Propaganda. Average wear. Unmarked. Binding intact. Moderate age-toning to contents. A sound early copy of this profoundly influential work. Bibliographic references: Cole p.14, Larson p.9.