Crystallizing Public Opinion

By: Bernays, Edward L.

Price: $6,500.00

Quantity: 1 available

Book Condition: Good


218 pages. Bernays was a nephew of Sigmund Freud and in recent years has come to be known as "The Father of Spin." In this very rare first edition copy Bernays "... Tries to set down the broad principles that govern the new profession of public relations counsel... This profession in a few years has developed from the status of circus agent to what is obviously an important position in the conduct of the world's affairs." - from Foreward. Sections include: Scope and Functions; The Group and Herd; Technique and Method; Ethical Relations. Binding intact. Average wear and soiling externally. Prior owner's signature upon front free endpaper else contents unmarked. '170' written at base of spine. Moderate yellowing to contents. Quality copy of this very significant work. Bibliographic references: Cole p.27, Larson 6.

Title: Crystallizing Public Opinion

Author Name: Bernays, Edward L.

Categories: Conspiracy, News Media, Psychology,

Edition: First Edition

Publisher: New York, Boni and Liveright: 1923

Binding: Hardcover

Book Condition: Good

Seller ID: 227A7944

Keywords: Public Relations History Founder Propaganda Herd Group Maniuplation Control Politics Spin Politics Marketing,