Marketing Research

By: Burns, Alvin C.; Bush, Ronald F.

Price: $59.95

Quantity: 1 available

Book Condition: Very Good


0138966060 637 pages plus index. "The integration of SPSS for Windows is an important part of our book's personality. With this new edition we have moved to SPSS Version 7.5 The improvements in SPSS have worked to make our package stronger as now the output and graphing aspects of SPSS are much better." - from Preface. Clean and unmarked. Light wear. Nice copy. Includes CD.

Title: Marketing Research

Author Name: Burns, Alvin C.; Bush, Ronald F.

Categories: Text,

Edition: Second Edition

Publisher: Upper Saddle River, NJ, Prentice Hall College Div: 1998

ISBN Number: 0138966060

ISBN Number 13: 9780138966065

Binding: Hardcover

Book Condition: Very Good

Seller ID: 33801056

Keywords: MARKETING RESEARCH BUSINESS ECONOMICS Burns, Alvin C.; Bush, Ronald F. Marketing Research - Second Edition 637 pages plus index. "The integration of SPSS for Windows is an important part of our book's personality. With this new edition we have moved to SPSS Version 7.5 The improvements in SPSS have worked to make our package stronger as now the output and graphing aspects of SPSS are much better." - from Preface. Clean and unmarked. Light wear. Nice copy. Includes CD.,