0944496113 279 pages including index. Former owner's rubber stamp upon front endpaper. Moderate wear to corners boards. Contents clean and square. Explains how to use demographics and psychographics to improve your fundraising efforts. Author has over twenty years of experience in the not-for-profit sector and is active in the National Society of Fund Raising Executives. Text divided into three parts: Building your donor base; Challenges and Opportunities for Non-Profits; The Development Strategy for the 1990s and Beyond.