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1 Bernays, Edward L. Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays
New York Simon and Schuster 1965 First Printing Hardcover Good 
849 pages including index and black and white photographic plates. "...Bernays is the pioneer who did more than anyone else to establish the principles, practices and ethics of public relations... Here he describes the many national movements, social beliefs, trends, fashions and fads that have been the result of his carefully planned public relations activities... Reveals the secrets, the techniques, the causes and consequences of his glamorous and crucial, yet little understood profession... A fascinating inside account of the men, the events and the ideas that have been at the center of America's history in the twentieth century." - from dust jacket. Unmarked. Binding sound. Average wear. A sound copy of this important work. 
Price: 995.00 USD
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2 Bernays, Edward L. (Signed) Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays
New York Simon and Schuster 1965 First Printing Hardcover Good Good 
Signed and inscribed by author upon front free endpaper. 849 pages including index and black and white photographic plates. "... Author is the pioneer who did more than anyone else to establish the principles, practices and ethics of public relations... Mr. Bernays describes the many national movements, social beliefs, trends, fashions and fads that have resulted from his carefully planned public relations activities. He reveals the secrets, the techniques, the causes and consequences of his glamorous, crucial, yet little understood profession... A fascinating inside account of the men, the events and the ideas that have been at the center of America's history in the twentieth century." - from dust jacket. Light wear to book. Binding sound. Few drops of soiling to fore-edge. Infrequent underlining and marginal lines. Average wear and soiling to price-clipped dust jacket now preserved in archival-grade Brodart. A magnificent addition to any public relations collection. 
Price: 2500.00 USD
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3 Bernays, Edward L. Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays *ABRIDGED AUDIOBOOK COMPLETE IN TWO TAPES WITH CASE*
USA Newstrack 1984 First Edition Paperback Good 
"Public relations Counsel Edward L. Bernays was the advisor of presidents from Coolidge through Eisehhower, and his clients included the United States Government." - from case. Narrated by Merwin Smith. Unmarked with average wear. A sound copy. 
Price: 399.95 USD
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4 Bernays, Edward L. Crystallizing Public Opinion
New York Liveright 1961 Reprint Hardcover Fair 
219 pages. "When first published in 1923 this work became the first book-length discussion of the scope and function of professional public relations and of its practitioner, the counsel on public relations." - from Preface. Bernays has subsequently come to be known as the 'Father of Spin'. Light wear. Library markings upon each edge of text and title page. Pocket removal markings inside each board. Front endpaper was removed and in the process the front hinge was opened. No library markings on spine, thus this copy will look handsome when placed in your book case. 
Price: 995.00 USD
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5 Bernays, Edward L. Crystallizing Public Opinion
New York Boni and Liveright 1923 First Edition Hardcover Good 
218 pages. Bernays was a nephew of Sigmund Freud and in recent years has come to be known as "The Father of Spin." In this very rare first edition copy Bernays "... Tries to set down the broad principles that govern the new profession of public relations counsel... This profession in a few years has developed from the status of circus agent to what is obviously an important position in the conduct of the world's affairs." - from Foreward. Sections include: Scope and Functions; The Group and Herd; Technique and Method; Ethical Relations. Binding intact. Average wear and soiling externally. Prior owner's signature upon front free endpaper else contents unmarked. '170' written at base of spine. Moderate yellowing to contents. Quality copy of this very significant work. 
Price: 6500.00 USD
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6 Edward L. Bernays Crystallizing Public Opinion
New York Boni and Liveright 1926 B000HEAAKY Second Printing Hardcover Good Good 
B000HEAAKY 218 pages. Second printing of the 1923 first edition. "The first book to be devoted exclusively to an occupation which is gradually becoming of overwhelming national importance." - N.Y. Times Book Review. Unmarked with moderate wear. Binding tight. Dust jacket now preserved in glossy new archival-grade Brodart cover. A quality vintage copy of this highly significant work. A wonderful addition to the bookshelf of any prominent public relations professional. 
Price: 3500.00 USD
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7 Bernays, Edward L. Propaganda
New York Horace Liveright 1930 Third Printing Hardcover Good 
159 pages. Third printing of the 1928 first edition. The landmark work by the man who has come to be known as "The Father of Spin." "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." - from page 9. Chapters include: Organizing Chaos; The New Propaganda; The New Propagandists; The Psychology of Public Relations; Business and the Public; Propaganda and Political Leadership; Women's Activities and Propaganda; Propaganda for Education; Propaganda in Social Services; Art and Science; The Mechanics of Propaganda. Average wear. Unmarked. Binding intact. Moderate age-toning to contents. A sound early copy of this profoundly influential work. 
Price: 3500.00 USD
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8 Edward L. Bernays Public Relations
USA University of Oklahoma Press 1970 0806102438 / 9780806102436 Fifth Printing Hardcover Fine Very Good 
0806102438 374 pages. Suggested reading. Index. "Presents here his conception of public relations, a profession he helped to found: its importance to individuals, organizations, governments. His ideas, backed by years of successful practice, offer a sound basis for public relations." - from dust jacket. Author, a nephew of Sigmund Freud, conducted many important public relations exercises and has come to be known as the "Father of Spin." His techniques are very much in evidence in today's news. Book clean, bright and unmarked with negligible wear. Light wear to glossy dust jacket. Lovely copy of this important work. 
Price: 199.95 USD
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9 Bernays, Edward L. (Signed) Public Relations
Norman, OK, U.S.A. University of Oklahoma Press 1980 Reprint Paperback Fair 
Signed and inscribed by author upon half-title page. 374 pages. Index. List of selected readings. Bernays "...presents here his conception of public relations, a profession he helped to found; its importance to individuals, organizations, and governments. His ideas, backed by years of successful practice, offer a sound basis for the profession." - from front cover. Some page corners were folded. Considerable markings to contents. Highlighting on one page. Somewhat above-average wear. Lower corner of front cover clipped. Sunning to spine. Binding intact. New York Times clipping of author's wife's obituary laid in. 
Price: 1995.00 USD
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10 Bernays, Edward L. Speak Up for Democracy - What You Can Do: A Practical Plan of Action for Every American Citizen
New York The Viking Press 1941 Second Printing Hardcover Good 
128 pages. Second printing of the 1940 first edition. Specially printed in connection with the national program of Appreciate America Inc. "At this very moment attempts directed, financed, or encouraged from Europe, Asia, and even from within our borders are being made to destroy our national unity and morale, to create and enlarge differences among us which might make for confusion, panic, and collapse, if we were attacked by an enemy." - from page vii. Bernays designed this plan to galvanize the ties of common interest of Americans for the purpose of achieving a strong national morale. His plan includes "proved methods of persuasion, of influencing, of crystallizing and mobilizing public opinion." - from page viii. Chapters include: What is Democracy; Speak Up for Democracy; What Democracy Means to You; Accusations and Answers; Saboteurs of Democracy; How to Speak Up for Democracy - General; Planned Events - Backbone of Your Campaign; Planning to Speak Up for Democracy; Holidays and other Celebrations - Springboards for Democracy; The Press; Using the Mail/Pamphlets/Leaflets; The Forum Discussion; Radio/Motion Pictures/Other Media; Youth; plus a variety of important information useful for campaigning. Boards illustrated in patriotic red, white and blue motif. Gift greetings upon front free endpaper, otherwise unmarked. Binding intact. Average wear. A sound copy of this important Bernays work. 
Price: 2500.00 USD
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11 Bernays, Edward L.; Hershey, Burnet: Editors The Case for Reappraisal of U.S. Overseas Information Policies and Programs, Incorporating Congressman Fascell's Report
U.S.A. Praeger 1970 First Edition Hardcover Fair 
316 pages. Published in cooperation with The Emergency Committee for Reappraisal of U.S. Overseas Policies and Programs, and The Overseas Press Club Foundation, Edward R. Murrow Memorial Fund. In light of the communications revolution of the last fifty years, this work addresses the urgent need for the U.S. Overseas Information Agency (USIA) to "be brought into line with changed political conditions, the new techniques of communication, and the findings of social scientists." - from Preface. Moderate wear. Binding intact. Usual library markings. A sound copy. 
Price: 1495.00 USD
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12 Bernays, Edward L. - Editor: Contributors: Cutler, Howard W.; Dodge, Sherwood; Fine, Benjamin; Fleischman, Doris; Ginsburgh, A. Robert; Jones, John Price; Samstag, Nicholas The Engineering of Consent
Norman, OK, U.S.A. University of Oklahoma Press 1969 Third Printing Hardcover Good 
246 pages. Index. Third printing of the 1955 first edition. "A well-planned public relations program, says Edward L. Bernays, U.S. Publicist Number 1, is executed in accordance with scientific principles. This book is based on the findings of social scientists, whose dispassionate approach and methods may be likened to those of the engineering professions... A systematic presentation of the principal organizational problems in any public relations undertaking." - from dust jacket of first edition (not included with this copy). Average wear to navy blue cloth-covered boards. Usual library markings. Binding intact. A worthy early printing of this public relations classic. (Larson 8 describes the first edition) 
Price: 1995.00 USD
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13 Edward L. Bernays The Later Years: Public Relations Insights 1956-1986
USA H&M Publ. 1986 0961764201 / 9780961764203 First Edition Paperback Very Good 
0961764201 152 pages. Commemorates the unique relationship between Edward L. Bernays and the Public Relations Quarterly. Bernays was considered the dean of modern public relations. He also helped introduce and popularize the works of his uncle Sigmund Freud to the English-speaking world. Clean, bright and unmarked. Tight and square. Light wear and rubbing to covers. Nice copy. 
Price: 399.95 USD
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