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1 Burns, Alvin C.; Bush, Ronald F. Marketing Research
Upper Saddle River, NJ Prentice Hall College Div 1998 0138966060 / 9780138966065 Second Edition Hardcover Very Good 
0138966060 637 pages plus index. "The integration of SPSS for Windows is an important part of our book's personality. With this new edition we have moved to SPSS Version 7.5 The improvements in SPSS have worked to make our package stronger as now the output and graphing aspects of SPSS are much better." - from Preface. Clean and unmarked. Light wear. Nice copy. Includes CD. 
Price: 59.95 USD
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